Would you choose to invest in a company that didn’t bother with the necessary bookkeeping to keep track of their sales, expenditures, and other related business data necessary create and maintain a thriving venture? Not likely!

Similarly "self-monitoring" the key behaviors necessary for weight loss, has long been shown to correlate with successful weight loss (and maintenance).

Weight loss (or more precisely, transitioning to the healthy lifestyle that results in weight loss) is a substantial and challenging project to manage. “Self-monitoring” or “record keeping” is the tracking of your diet and physical activity so you can use that information to problem-solve and manage your project effectively.