I'm no fan of processed foods, or soda of any type, for that matter. That said, I am frustrated with the press this topic has gotten because it's regarding unpublished (meaning not yet peer reviewed) research. Anyone in a grad school statistics class learns that more than 50% of "research" isn't worth the paper it's printed on. That's because research is conducted by humans who make lots of mistakes analyzing data (using statistics properly) as well as in study design. The "poster session" that got the buzz on this topic started was also based on "observational" data, that at most can point us toward a topic that needs controlled trials in order to see if there is a true causal affect.